Art Direction
GLOW, 2015-2018
While under the direction of Associate Creative Director Robert Lester, I was given the opportunity to go off-leash and lead the design development of our projects. I really got to sink my teeth into developing a social media brand for each partner from the very beginning strategic phases of projects! You can check out my case studies on Behance, if you want to see more than the highlights!
SpongeBob
Summer 2017
Already an organic source of memes, the Nick social media team partnered with GLOW to position the official brand as the authoritative leader of its own social media trends. As a team, we developed viral, relatable, clever content for The Sponge, culminating in an interactive online treasure hunt.
Responsibilities
Led concept development & design execution (nicknamed “Encyclopedia BRITannica”)
Graphic design, motion graphics, social strategy
Client communications & weekly concept pitching
Brand & audience research
Results
10x increase in follower growth rate
Over 1.5million views on Instagram Stories over 3 months
Over 50k video videos on Instagram feed
Average engagement rate doubled
Daytime Divas
Spring 2017
Based on Star Jones’ barely-fictional novel Satan’s Sisters, VH1’s new scripted series Daytime Divas LIVED for the drama. With a flexible, real-time strategy, GLOWengaged with fans’ desire for petty drama and deep conversation alike with hilarious and heartfelt social media content.
Responsibilities
Led design strategy and execution from pitch through finale
Graphic design & motion graphics
Video editing, keying, color grading
Art direction of assisting designers
Results
Over 47 million fans gained over season
#3 national Twitter trend on premiere
Over 17 million video views
Over 30 million impressions
Top Model
Winter 2016
After a TOP pitch, GLOW was entrusted by VH1 to develop a massive strategy to relaunch America’s Next Top Model. Delving deep into fan behavior, we reignited their passion on social media, raised hype to a fever pitch, and developed innovation methods of using Facebook’s then-new Live capabilities on a weekly basis!
Responsibilities
Led design strategy and execution from pitch through finale
Graphic design & motion graphics
Client communication & weekly concept pitching
Brand & audience research
Art direction of assisting designers
Awards
Results
Half a billion impressions
Over 46 million video views
Over 20 million engagements