How do you promote something to read in a world where the audio-visual reigns supreme?

I never thought making GIFs on tumblr and silly Flash animations would result in regularly making 30s spots and 60s trailers for books, but here we are! These featured trailers (as well as other, shorter animations for social media) are some of my favorite marketing work from Radish. For most projects over the years, I was responsible for developing the look and feel from scratch, sourcing and clipping stock video, animating motion graphics, and choosing audio.